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Showing posts with label news; article. Show all posts
Showing posts with label news; article. Show all posts

Will Jeon Ji-hyun be Rain’s woman in drama comeback?

>> Friday, May 7, 2010


Nothing’s confirmed yet, but news is being floated about the possibility of Jeon Ji-hyun (aka Gianna Jun) joining Rain’s drama comeback project, the KBS drama called Runaway (or Fugitive) written and directed by the Chuno pair, Chun Sung-il and PD Kwak Jung-hwan.

On May 6, a rep from KBS said, “After Rain’s casting was confirmed, we have considered a lot of actresses to play his co-lead. Currently Jeon Ji-hyun is the strongest candidate. Her side is looking into the project favorably, but will have to work with her schedule and that won’t be easy.” Another source from Jeon’s side said, “After hearing the news that director Kwak Jung-hwan, writer Chun Sung-il, and Rain had all joined the project, Jeon Ji-hyun is actively looking into it. As she is currently filming the movie Snow Flower and the Secret Fan in China and the U.S., care is being taken to work with her schedule.”

If Jeon were to sign on, this would be her first drama in 11 years, since 1999’s Happy Together. Runaway is described as a spy melodrama and is aiming for an October premiere. Producers are currently casting, and plan to begin filming in June after Rain wraps up his Asia tour.

source: dramabeans

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Jun Ji Hyun to leave her entertainment company and start her own

>> Thursday, May 6, 2010

Actress Jun Ji Hyun has been with her entertainment company SidusHQ for about thirteen years but it’s now been reported that the two will be parting ways.

Her contract is expiring this year, and it’s been revealed that she has no intentions of renewing the deal. Jun Ji Hyun will not be going to another company and reportedly has plans to start up her own.
Jun Ji Hyun’s agent said, “Jun Ji Hyun is currently making the preparations to leave Sidus. We don’t know what exactly the future will hold in store for us but it looks like she will be creating her own entertainment company.”

Will Jun Ji Hyun be able to pull off what superstar Rain did back in 2007? It seems likely, after all she was once voted “the hottest woman in Korea,” beating out sexy queen Lee Hyori who placed 2nd.

credit: allkpop

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Jeon - online pictorial open! Pure - the mystery concept 'snow'

>> Monday, September 28, 2009



Jeon, Online Forum ... purely pictorial - mysterious eye''concept''
 

Starring Jeon Ji-young forever cherished the concept of pure and mysterious woman hwajeda disclose online catalog.
 
The Face Shop as a new ad seutilkeot Commercials,''pure, Radiance, vitality,''Hydration and making for a 4-element was composed. The look of love I learned from an attractive woman, nunuteum to tailor the appearance of his girlfriend, Jeon damgyeotda is steeped in a variety of attractions.
The online catalog, one official said, a special hidden secrets. Jeon Ji-face hovering above the mouse cursor, using the actual filming of The Face Shop foundation and makeup products have appeared disappear.Through the catalog industry's first deopeyiseusyapeun F / W season, beauty attempts to catalog and online content, the benefits of the unique advantage of the fun is giving his life.
Beauty Face Shop catalog bakyusa marketing team leader, "the leaflets commonly found in stores, rather than giving consumers a new type of fun to browse the catalog was planning," he "is extremely beautiful and produce pay Cosmetics Advertise with the actual star in what specific products will be able to tell, "he said the tenor of Planning.
 

Jeon Beauty Home catalog Face Shop (www.thefaceshop.com) to meet in, and receive a download for customers who presented the prizes are generous and the event is also in progress

source: sidushq 

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Jeon - Why are we one of her crazy? 'Unchanging beauty, amazing'

>> Saturday, September 26, 2009


Jeon, why our fascination with one of her? 'Unchanging beauty, amazing'
 
Starring Jeon to maintain a consistent beauty secrets are revealed.
Naturalism cosmetics brand plays as The Face Shop Women are the exclusive model in the Fall TV CF''Jeon ahreussaengtteu Echo - Super Therapy - New World Total Repair Serum - Youth of the Stars''to prevent wrinkles prehistoric side receive God's eternal youth says a secret. Jeon became the myth of a magical heroine genera in the air the TV CF dotboin Thai Erawan waterfall in the background of September 26th will chwalyoungdwae catching the wave.


"Man, is the goddess?" Lasting beauty choking on

Jeon TV CF konsepteuin''to prevent wrinkling of the Stars''shooting for youth blessed with the parenteral Erawan waterfall in Thailand looked reputable. Emeraldeubit clear the mist of the waterfalls and steaming ahseurayi monghwanjeok mythical and mystical to directing a scene that was perfect. Jeon Ji falls in love with God and gain eternal youth, the role of a beautiful woman has digested a great job.

Grows in the Andean highlands of Peru, Sakae ingki (Sacha Inchi) This one is based on the myth of the fruit in CF Jeon God as a woman fall in love at first sight, while bunhaetda. God I love the beauty of a woman trying to protect the stars of the sky on the ground that simeotgo yeolmaein ate Sakae ingki the immortal beauty of Jeon and won Florida going.

Got along without a clear, transparent, Jeon Ji-wrinkle the skin, and her lean body into a tense time seems consistent geoseureun ppomnaetda hankkeot youth. The color of the white-clad figure with a long dress that was reminiscent of Venus, goddess of beauty. Officials "as a woman in love with God, you're mistaken, do not worry as the Goddess" said, "If God is actually attracted to looks good," he pyeonghaetda.

 # Aeteuthan emotions and acting, "I really love this look like a man?"

Jeon deopeyiseusyapgwa spot TV CF in the first one with a rich and deep emotional expression, and proficient in the atmosphere around the smoke was overwhelming. Jeon, especially beloved of God, waiting for the smoke aeteuthan expression "you mean I really loved this happened" to have been a self-doubts about is the back door.

Despite more than anything Jeon topmodelimedo to get the best cuts are gone like a cool waterfall to enter into a professional model, as the passion was boyimyeo. Cameras caught conducting shooting coach, "Ms. Jeon products and advertising to 200% understand the concept did not require special instructions," he "fell in love with this woman delicately elegiac gamjeongseon is alive," she expressed admiration for the skill.

Jeon, "Sakae ingki fruit in Korea, but take it? I ate every one wants to live forever young and beautiful," he expressed interest.  Jeon year, "The Face Shop model is TV CF after the first shooting as a woman in love with God just really feel like a goddess" said "deopeyiseusyapyi reintroduced with a new slogan, I've heard is preparing a new woman as a model drug a''brand that prides itself on friendly and refined naturalism''I want to express, "he said Testimonials. 


source: sidushq

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Jeon - CF Queen, too! "The Face Shop" model! Bae Yong-jun and the shoulders alongside


Jeon, CF Queen, too! The Face Shop models, and the shoulders alongside Bae Yong-picked ...
 
This naturalistic actress Jeon Ji-cosmetics brand The Face Shop women were selected as a model.
 Jeon Asian countries from next month in Korea as well as representatives from the face deopeyiseusyapui activities will be stripped. Jeon is a natural and elegant brand image deopeyiseusyapeun keonsepin 'luxury naturalistic' model, has signed a contract with the suits said. Jeon in Asia, Greater China, including the country's largest popular deopeyiseusyapui image in overseas markets was determined to express effectively.
30-40 women in their 20s as well as appealing for consumers through high-Jeon enhance communication with key target consumer, and also to expand its customer base is the strategy out. Future advertising strategies and products Jeon vary depending on the nature and resilient image and will meet customers.
The Face Shop songgiryong represent the "natural and pure image of his recent exclusive global star Jeon as a leading international cosmetics market with a new face deopeyiseusyapui is a suitable person," said, "We listen more actively to the needs of customers I laid out a strategy to communicate to do, "he said. The flagship product Jeon Fall TV CF deopeyiseusyapui debut next month in the debut TV and print media, the Internet and will be working as a deopeyiseusyapui female models. Bae Yong-jun to the male model currently deopeyiseusyapin is hwaldongjung.

source: sidushq

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Jeon - "The Face Shop" Jeon women recruited as a model




The Face Shop, women recruited as a model Jeon

The Face Shop (NYSE songgiryong) on October 5 and a new female actress Jeon was selected as a model.

Face Shop official "Jeon keonsepin brand image of the natural and elegant, luxurious naturalism 'and the models looked good late last month signed an agreement," said, "The Greater China region, including countries in Asia are gaining popularity as a global brand The jump in overseas markets to express deopeyiseusyapui images considered were effective, "he said.

Company 30-40 women in their 20s as well as appealing for consumers through high-Jeon enhance communication with key target consumer, and also to expand its customer base is the strategy out.

The Face Shop songgiryong represent the "natural and pure image of his recent exclusive global star Jeon as a leading international cosmetics market with a new face deopeyiseusyapui appropriate person" said "the future needs of customers by actively listening to the more I'm laid out a strategy to communicate, "he said.

Jeon Ji-focused products next month introduce deopeyiseusyapui Fall TV CF debut in TV and print media, Internet activity will be through.

source: sidushq 

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When stars bank on advertising only

>> Wednesday, September 23, 2009



Despite numerous box office bombs and once-in-a-blue-moon TV soap appearances, some actors and actresses enjoy wild successes as commercial models, firmly establishing an aura of mystery even among celebrities. In Japan, even popular celebrities rarely appear in more commercials than dramas, while stars in U.S. rarely shoot commercials except for luxury goods. But in Korea, some celebrities star in commercials at least 10 times more than in dramas or movies.

◆ Commercials-only Stars
For the actress Kim Tae-hee, who returns to the screen for the first time in four years this September, her new drama role is a chance to shed her prolonged image as a TV spot star. She appeared in 26 commercials since 2005, an average of 5.2 per year. During the same period, she starred in only two films, “The Restless,” and “Venus and Mars.” Actors and actresses such as Jang Dong-gun, Jeon Ji-hyun, Han Ga-in, Han Ye-seul, or Shin Min-a also appeared more in commercials than in movies.
What makes this possible is their so-called marketing power. In a survey of the most popular actor and actress in Korea in 2009 by market researcher Leespiar in March, Jang Dong-gun and Kim Tae-hee took first place — a truly surprising result given that neither appeared in any movies or dramas since 2007. What were the standards measuring popularity? Leespiar says it simply asked respondents who might be considered popular and to list their personal preferences. That suggests many people actually voted for them because of their frequent appearance on TV, regardless of the context. Although great popularity may lead to appearances in commercials, this can also work the other way and make them more popular.

◆ Income
Fees of hundreds of million won are also a phenomenon unique to Korea. In the U.S., only professional models appear in commercials, which actors tend to avoid so as not to look like has-beens. This shows that acting alone can generate enough wealth in the U.S., whereas it rarely does in Korea. The tendency to cast top stars for commercials is also absent in Japan. “Japanese agencies don’t invest too much in fees because the products take precedence over celebrities in commercials,” says Jung Bo-hyun, an executive in a domestic ad agency. “Celebrities themselves also choose to appear constantly in a single commercial rather than to star in many for higher pay.” By contrast, a handful of actors and actresses dominate the film industry in Korea. “In a situation like this, many celebrities focus more on commercials than actual acting,” says Kim won-young, a copywriter.

◆ Popularity and Risks
The benefits of such strategies are dubious. According to data released by the researcher Brand 38, Kim Tae-hee’s commercial influence dropped from first place in early 2008 to fifth this year, Jeon Ji-hyun’s from third to sixth, and Zo In-sung’s from sixth to 11th place. The center explains that constant exposure to repeated images rapidly dulls the receptiveness of the public.
“Comparing popularity and the lack of it every year, the data show that celebrities who appear only in commercials tend to grow unpopular,” says the director of Brand 38. “While celebrities who established a mysterious image for themselves were at the top of the list for commercials up until three years ago, now celebrities who constantly honed their talents are beginning to dominate the advertising market.” 

(Chosun Ilbo)

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Jun Ji-hyun reveals a new side in 'Blood'

>> Tuesday, June 16, 2009


If you really want to see Jun Ji-hyun slash one crudely crafted monster after another, "Blood: The Last Vampire" is not a bad choice. If you want some thing more, the much-awaited Japanese anime-based action flick will probably leave you nursing a headache from the almost endless CGI fight sequences.

Jun, who has adopted "Gianna" as a new "easy-to-pronounce" name for international audiences, seems to have made great efforts to play all the action scenes, some of which certainly demanded long hours of practice, but that's all there is to see. It is unfortunate for viewers who want something more from her debut on a bigger entertainment arena outside of Korea.

Jun plays Saya, a vampire hunter whose tracks down monsters in 1970s Japan. Saya's initial encounter with demons in disguise happens in a high school on a U.S. army base. Without any explanation, she puts on a high school uniform while other American students are clad in casual clothes. She also carries a long case, whose content seems obviously suspicious. But forget reality; after all, the film's key proposition is that it is what Saya does that matters, not why.

The plot, if there is such a thing in "Blood," is that Saya wants to hunt down a chief demon Onigen (played by Japanese actress Koyuki). But before she can stage a showdown with her adversary slash-and-kick sequences are thrown on the screen, as if nothing else will satisfy the curiosity of moviegoers.

Saya's gloomy face, strangely matched with her schoolgirl uniform, sets the tone for the entire film: no self-deprecating humor in a film that attempts to be deadly serious in each and every scene. The resultant effect is almost unreal. Saya's key fighting skill is to slash, run, kick and repeat the pattern, while venting a girlish cry intermittently. Despite these not-so-lethal attacks, all her cartoonish demons fall to the ground.

The real shocker is flying monsters swooping down on a truck driven by Saya's sidekick Alice (Allison Miller). It is as if they lifted some bad footage from the cutting floor of Shim Hyung-rae's "D-War."

The camera relies heavily on fast cuts, close-ups and slow motion in a bid to spice up the otherwise boring set-piece actions. Even a heavy downpour does not add to the dramatic tension, because hundreds of funny-face monsters turn the focus to the sorry absence of a real punch.

Instead, hand-slitting, head-cutting and eye-gouging abound, which will drain the blood out of some of the more squeamish viewers.

The only memorable scene involves Saya's guardian and trainer Kato (Yasuaki Kurata), who showcases the potential of perilous martial arts in his make-or-break confrontation with the monsters in a forest.

The secretive Council, which supposedly gives direction, as well as human blood in a bottle to Saya, is an interesting element. But the Council is dragged out of the story, again without any convincing reason.

What's convincing, though, is Jun's English. She delivers her lines flawlessly, reflecting her study in the past two years for her Hollywood debut. Her fluency comes in sharp contrast to her counterpart Koyuki, whose English sentences are unintelligible.

Jun's comeback on the silver screen, especially through a non-Korean project, has duly raised expectations about her much-needed step forward from "My Sassy Girl," a Korean movie that catapulted her to Asia-wide fame and also cemented her trademark image as a wacky girl with an intriguing drinking habit.

Jun's transformation in "Blood" may not be as satisfactory as many expected, but she seems to have moved one step forward as an actress capable of delivering English lines confidently and kicking some butt with her long legs. This will bloody likely boost her chances of grabbing a role in another Hollywood project.

Blood," directed by Chris Nahon and distributed in Korea by Sidus FNH, will hit local theaters on June 11.

(insight@heraldm.com)
By Yang Sung-jin


source: Korea Herald

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No jackpot yet for Hollywood in Korean film remakes

>> Monday, June 15, 2009

The Korean and Hollywood versions of "My Sassy Girl"

SEOUL, April 12 (Yonhap) -- Film adaptations of beloved books are famous for making fans cringe and sigh. But whether due to translation difficulties or unfaithfulness to the original, Hollywood remakes of foreign films are often lesser-known failures.

As tightening budgets sap American studios of their taste for the unique, directors are reaching overseas in search of tried-and-true material -- and South Korea has become a prime market. So far, the copyrights of 26 Korean films have been sold to Hollywood, including major box office hits "Old Boy" and "The Host."

But many of their American remakes have flopped, leaving audiences and critics wondering if they might not have been better off simply reading subtitles.

Such was the case for "My Sassy Girl." The 2001 hit became an instant classic in Korea and on a smaller scale internationally, while the U.S. adaptation barely registered a blip. Film critics gave it an embarrassing five out of 10 stars, according to the U.S. Internet Movie Database, saying it fell "far below the original."

"The case again proves that few remade movies manage to exceed the original," Korean movie critic Kang Dong-joon remarked on his blog. "The Hollywood version misses out on all the humor."

Roy Lee of Vertigo Entertainment, dubbed the "remake king" for pulling off a number of successes including an adaptation of Japanese horror flick "The Ring," said many filmmakers see huge potential in Korea as a market of ideas.

"Korean filmmakers appear willing to take risks that Hollywood studios cannot imagine," Lee said. "Hollywood could never have created 'Old Boy' or 'The Chaser.'"

Still, few of these cross-cultural experiments have panned out. Only four have actually made it to the silver screen (others went straight to video), earning tepid responses even from Korean fans.

"The Lake House," the Hollywood adaptation of Korea's "Il Mare" has drawn the largest audience among the reworks so far, profiting US$114 million worldwide and $52 million in the United States alone.

Casting mega-stars Keanu Reeves and Sandra Bullock, the unconventional romance pulled in a good number of female viewers. But critics were less pleased, rating it six out of 10.

"With each country having its unique sentiment and culture, it is difficult to please audiences from two different cultures with a same story," said Choi Jae-won, producer of "The Good, the Bad, the Weird," Korea's No. 1 local box office hit last year.

Vertigo Entertainment's Lee agreed.


Hollywood's "The Uninvited" and Korea's "A Tale of Two Sisters"

"Horror is the easiest reworking genre as fear can be triggered with similar tools all around the world," he said. "The different cultural nuances, however, makes drama and romance much more difficult to remake."

"The Uninvited," the Hollywood remake of "A Tale of Two Sisters," opened in Korea Friday amid high hopes. The original film, directed by award-winning Kim Ji-woon, drew 3.2 million viewers at home in 2003, the largest number ever for a local horror movie.

More a psychological thriller than ghost story, the original film won praise from critics who lauded its knotty, convincing plot and delicate cinematography.

"I think U.S. producers were drawn to the film for its attempt to delve deeper into psychological issues rather than focus on the contrast between the good and evil," movie producer Choi said. "Asian horror films have a unique style that appeals to Western audiences."

While the overall plot remains similar -- eerie happenings surrounding two sisters who return home from a mental hospital after the death of their mother -- the Hollywood version has been "westernized and simplified" to appeal to U.S. audiences, producers of "The Uninvited" said.

Gone are the subtle depictions of shifting emotions, replaced by stunning visual and sound effects that give viewers goose-bumps.

"With a lot of key elements from the original movie abbreviated, the Hollywood version might work better with viewers who aren't keen on head-scratching, complicated plots," movie critic Kang said.

"The key to a remake's success is the balance between what to keep and what to change," he added. "This movie proves Hollywood remakes have a chance of success both at home and abroad."

Despite the somewhat disappointing results thus far, major U.S. studios are continuing to scout Korean films to rework.

Blockbuster whiz Steven Spielberg and top actor Will Smith are set to work together on the Hollywood adaptation of "Old Boy," while Gregor Verbinski, creator of the "Pirates of the Caribbean" series, will be producing the U.S. version of "The Host."

Recently, Barry Sonnenfeld, the creator of "Men in Black" joined in the remaking tide by announcing his plans to direct an adaptation of "Scandal Makers," a Korean comedy that sold over 8.2 million tickets here.

"The movie is funny, intelligent, and full of heart and values. It is also a movie with universal themes. I am honored to have the opportunity," Sonnenfeld was quoted as saying by Korean distributor Toilet Pictures.

According to M Line, which handles the movie's overseas sales and distribution, remake offers are coming from a number of major studios, including Universal, Sony, Disney and Paramount.

"Korean filmmakers should continue making films the way they believe in," Lee said. "Although it remains a difficult task to turn the uniqueness into something local for Hollywood, it is that uniqueness that draws it to Korean cinema works."

source: Yonhap News

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No blood, No glory

>> Thursday, May 28, 2009



FROM the romantic Il Mare to the cute My Sassy Girl to the sexy A Man Who Was Superman, leggy Korean actress Gianna Jun has been giving it her all on the big screen.

This year, she brings us the Hollywood blockbuster Blood: The Last Vampire in a bid to change her 'sassy' image and take the world's box offices by storm.

In April, a US magazine judged a total of six Korean celebrities, and 28-year-old Gianna scored four out of five points, coming out tops.

The magazine said you had a model-esque figure and looks, and also felt you did exceptionally well in Blood: The Last Vampire. How do you feel about its flattering critique of you?

I would like to thank the media for their kind judgment but whether I will become the celebrity that they already deem me to be remains to be seen.

How do you cope with speaking a foreign language?

Using English to act out an emotional scene is tough. The pronunciation of the English language is a real challenge for me. The production company engaged an English teacher for me and I practised diligently, there really is no other way.

When did you find out that you were going to the US to further your career? Did you have any concerns then?

I had no worries in particular. As an actress, the chance to act in foreign films was an opportunity too good to pass up. Furthermore, this was an action film and the thought that there would be less dialogue made me decide to accept the offer.

In this movie you execute lethal moves. What were the worst injuries you sustained? We also heard that you had to train with Japanese swords, so were you injured as a result? What preparation did you do for those scenes?

Getting injured in an action film is really unavoidable. There was one scene when I was hit in the face by a crane and I started bleeding . I also had to undergo three months of rigorous training with a Hong Kong wushu trainer. I couldn't have completed this movie without the training.

Tell us about acting in the US as opposed to acting in Korea. Any differences?

In Korea, the director will discuss the scene in detail with me before we actually shoot the scene but there's very little of that in America. This is the main difference. But in America, they are very disciplined when it comes to working hours. We will never fail to have one off day a week, unlike in Korea where we can work for days on end.

Introduce your movie to Singaporean viewers.

Please don't be put off by the ominous title of the movie. I believe the audience will thoroughly enjoy the film.

This article was first published in The New Paper

source: Diva Asia
credit: ellewoods

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Blood: The Last Vampire Press Conference

>> Sunday, May 24, 2009

21 May 2009 | 1300 HRS Capella Singapore Sentosa





Don’t be fooled by her stunning looks- Gianna Jun (better known as Jun Ji-hyun) is one tough cookie, as she aptly demonstrates in her first action movie, Blood: The Last Vampire playing a demon hunter. So formidable was she that we suspect the press had to be protected from coming too close to her- something her minders diligently enforced at the press conference.

Better known as Jeon Ji-hyun from the hit Korean movies “My Sassy Girl” and “Windstruck”, Gianna stars as Saya, a 400 year old half-human, half-vampire that goes around slaying vampires, her ultimate goal the evil patriarch of them all, Onigen. This film also marks Gianna’s first Hollywood movie.

Thanks to the intense preparation that she went through to ready herself for the stunts in the movie, she can now spend more than an hour on the treadmill every day- that’s up from just ten minutes before she began training. In fact, she’s so happy with her new found fitness that she has made it her regular daily physical routine.

Swinging into town as part of her promotional tour, Gianna described how she spent 2 months of physical training in Los Angeles and then another one and a half months in China preparing for the film’s many action sequences.

“I started from basic physical training, like repetitive kicks, and after a while it got a bit boring because I was doing the same thing over and over again. But when filming started, everything was choreographed by the martial arts people so that was much more interesting for me,” she said. “Still, I was never really ready when filming started so I actually spent pretty much the entire time when we were shooting the movie practicing and learning the stunts too.

She is full of praise for renowned action director Cory Yuen who choreographed the action in the movie. Indeed, she said that it was because of his professionalism on the set that she was able to execute the many dangerous stunts without sustaining any major injuries. Nevertheless, that didn’t mean that filming what is easily her most physically demanding role to date was a breeze.

“Every day was a challenge for me because it was not easy performing the stunts while strapped up on a wire,” she said. One particularly challenging sequence was a 15-minute fight in the movie between Saya and a horde of vampires in the rain. Filming that alone took one month of being drenched from head to toe continuously- a month that she described as something that no one should have to go through.

But the stunts were not the only challenge she faced filming this live-action adaptation of a popular anime. Since most of the dialogue in the movie was in English, she also picked up the language from scratch. In fact, she changed her name to Gianna (Gianna is short form in Italian for “Giovanni”, which means “God’s grace”) because the producers were afraid that international audiences might not be able to pronounce her Korean name.

“It was particularly difficult was trying to express my character’s emotions while speaking in English,” she said. “The only way to accomplish that is to study the character more intently so that the emotions can just flow naturally.” What she liked most about her character Saya was her humanity expressed through her sympathy for even the vampires she kills- something that she tried her best to portray.

Gianna also joins a recent list of Korean stars who have made their forays into Hollywood, including Daniel Henney in this summer’s X-Men Origins: Wolverine and Rain, soon to be seen in the Wachoswki Brothers’-produced Ninja Assassin. But for the moment, she has no plans to commit to a Hollywood career.

I think what’s most important for me is the script and the character- as long as I can feel for the story and the character, it doesn’t matter whether it’s a Korean movie or Hollywood movie,” she said. And for her Korean fans out there, you’ll be glad to know that her next movie that she is in talks to star will be in Korean. ”

credit: http://moviexclusive.com/article/bloodthelastvampire/bloodthelastvampire.html

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Jun Ji-hyun bets on her new identity

>> Friday, May 22, 2009


"My Sassy Girl" star Jun Ji-hyun is coming back to the silver screen again, this time not only for local moviegoers but for international audiences.
"Blood: The Last Vampire," starring Jun as the title character, will hit theaters in Japan on May 29, followed by releases in Hong Kong, Singapore and other Asian markets in June. The Korean release is slated for June 11 and it will open in the United States in July.
"I felt a lot of pressure about whatever I did in Korea because the media here tended to overrate my performance, but when I was on the shooting set for 'Blood,' nobody paid particular attention to me," Jun said in an interview with The Herald Business.
"It would be very difficult for me to take up a vampire role in the Korean film market, and even if I got the role, I might be unable to shake off my old image, but I discovered my new identity thanks to the project abroad.”

Jun is an A-list actress in Korea and her profile stands out throughout Asia thanks to the enormous success of “My Sassy Girl,” a romantic comedy that helped fuel the Korean Wave.

However, in the handful of films she has starred in since “My Sassy Girl” were less successful, despite her continued popularity as a model for TV commercials.

Now, 12 years since her modeling debut, she aims to reconfigure her image through “Blood,” a remake of a Japanese animation of the same title that marks her arrival in Hollywood.

In Hollywood she is using “Gianna Jun” as her official English name, following advice that her Korean name is hard to pronounce.

Jun's decision to join the shooting of the Hollywood action film is not only for broadening her career outside Korea but also going beyond the limits of a language barrier. “Blood” centers around action sequences, helping Jun reach a broader range of viewers in English-speaking countries. But this came with a downside: The action scenes turned out to be fairly demanding.

"It was so hard that I thought I would never take a role in an action film again, but in retrospect I believe it was a good decision because the film helped reveal something new in me,” Jun said.

Inthe movie, she plays Saya, a human-vampire hybrid who hunts vampires for food. Jun went through new experiences such as wire action and martial arts sequences – a departure from her “Sassy Girl” image as an attractive woman who never hesitates to smash her boyfriend to hide her tender side.

Jun also brushed aside the mobile phone duplication incident involving her management agency, adding that she felt sorry for her agency’s staff members who had to endure negative media coverage.

But the real challenge is whether Jun can pull off a commercial success this time around with “Blood.” In recent years she has struggled on the big screen, despite her status as the most sought-after fashion icon who has won a slew of lucrative TV advertisement deals.

Last year, she played opposite award-winning actor Hwang Jung-min in “A Man Once a Superman” amid renewed attention for her film career, but the movie was not well-received.

Similarly, Jun’s other films such as “Daisy” (2006), “Windstruck” (2004) and “The Uninvited” (2003) received tepid reactions from moviegoers.

By:Yang Sung-jin
(insight@heraldm.com)

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Jeon Ji-hyun Attempts Major Transformation in Action Movie

Actress Jeon Ji-hyun has made a foray into action movies by playing a leading role in the movie “Blood,” which opens June 11 worldwide. In “Blood,” which marks Jeon’s Hollywood debut, she appears wearing a school uniform and flying in the sky on wires. Her new role stands apart from her previous roles of sexy and sassy gals.

In an interview on May 12, Jeon said her role in “Blood” proved to be more challenging than she thought, but that she was lucky to try it with the help of foreign filmmakers who didn’t know her well and thus gain new experience.

“Blood” is based on the same-titled Japanese animation by famous cartoonist Mamoru Oshii. It is a multinational project overseen by producer Bill Kong, who produced “Crouching Tiger, Hidden Dragon” and “Hero”; director Chris Nahon, who produced “Kiss Of The Dragon”; and director Corey Yuen Kwai of “Transporter.”

Jeon plays a 16-year-old half-human-half-vampire girl who is ordered by a government agency to destroy vampires. The actress said that, although it was difficult to act in an action movie, it was a very fascinating experience in hindsight. “Now I understand why so many actors keep returning to action movies though they promise to never do it again while filming,” added Jeon.

Jeon said, "Many people know me as sexy and innocent-looking, but that’s frustrating to me. That is of course my fault as well, because I’ve failed to show off a more versatile side of me as an actress. Though I don’t attach prior importance to creating a certain image of myself when choosing a role, I would like to appear in an action movie again if I have a chance.”

“Blood” drew particular attention because it is Jeon’s first role in a Hollywood production. The actress says it was enormous pressure for her because she wanted to meet her fans’ expectations but that she was proud to be part of a multinational project as a Korean and Asian. She appears strongly determined to expand her presence overseas by appealing to foreign audiences through acting.

Jeon said, "I have been dreaming of debuting overseas and I hope everything turns out well. I want to show that Korean actors and Korean culture in no way lag behind. To actresses like me, who face a language barrier, an action movie is an ideal genre for debuting abroad. It was risky, because I had never tried it before, but I believe I can handle it well and it’s worth the try."

The filming of “Blood” had already been finished in Argentina and China even before the filming of the movie “A Man Who Was Superman,” which opened last year, began in those countries. But it will open no earlier than next month because of all the finishing touches that need to be made.

Jeon says she was embarrassed to play a 16-year-old wearing a school uniform but adds jokingly that she looked good. She said, “I don’t mind wearing a school uniform. It looks fresh and viewers will like it.”

Jeon said, "As I become more mature, I can easily become engrossed in my roles even without any special training. Aging is a beautiful process for an actress. I don’t need to rush things in terms of my career.”.

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Jeon Ji-hyun Looks to Confound Critics in Vampire Film


Actress Jeon Ji-hyun is on a tour of several countries to promote her latest film "Blood: The Last Vampire" scheduled for release on June 11.

The film is the story of a vampire who is battling to end 400 years of warfare between humans and vampires. Based on Japanese animation "Ghost in the Shell" by Mamoru Oshii, it cost US$35 million as a co-production by Japan, France and Hong Kong.

"I'm more excited and nervous because it's not a Korean project, but a multinational one," Jeon said. "I'm very nervous because I'm presenting myself as an actress in a new genre."

"I get a lot of feedback saying that I’m a commercial model rather than an actress, and that I'm trapped in the images in advertisements. I also hear comments questioning my ability to act. Because I'm a human being, I was anxious and impatient about having to show another side of me to the public," she said. "But I also thought that because I'm an actress, I don't have to get carried away. I know that I will do well and I will look good, so there was no need to hurry."

"I'm sorry that I wasn't able to show various aspects of myself in dramas or films throughout my 11-year career," she said. There are many misperceptions and prejudices about the image I've portrayed so far, but I think the best answer to such criticisms would be to do well in new films. I have ambition and desire to act until the day I die."

Jeon said the film tried to be as true to the original animation as possible. "The director and all other crew said I fit the character very well."

credits @ Chosun Ilbo

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Can Gianna Jun succeed overseas?




"My Sassy Girl" heroine Gianna Jun (her Korean name is Jun Ji-hyun) comes back on screen with her first international action movie "Blood," which will be released on June 11 in Korea. In the movie, Jun plays the role of "Saya," a human-vampire hybrid who hunts vampires for food. Playing "Saya" is ground breaking for Jun as an actress for the fact that she has never performed in an action movie. Wielding katana and hanging from a wire were new experiences for her.

Speaking at a news conference on May 12 in Seoul, she explained that she chose a hardcore action movie as her international movie debut in an apparent desire to analyze herself as an actress.
She said, "I valued the new venture to debut as an action star in overseas markets and I thought that I must challenge myself."
Working with foreign staff was not an easy task because the language barrier was a new challenge. "I remember the first shooting very vividly. I could only perform two lines of the script, and I couldn't understand what the producers wanted from me," Jun said.
While Jun took the first step into the overseas movie market, there were mixed reactions to her chances of becoming a Hollywood movie star through "Blood."
Caroline, 23, who works in the fashion industry in New York City, doubts Jun's chances of success in the tough U.S. film industry. "My first question is can she speak English properly?”
"The reason that the Korean actress in 'Lost' (Kim Yoon-jin) was successful is because she can speak English very fluently. Unless Gianna could speak English like that, I don't think she will be successful," she told The Korea Herald.
Experts in Seoul say language is one of the main factors that decide the success for Korean entertainers who go overseas, especially to the United States.

Han Su-jung from entertainment management company JYP's PR department emphasized the importance of English-speaking ability. She exemplified pop singer Park Jun-hyung's case and said "He filmed two Hollywood movies already: "Speed Racer" and "Dragon Ball Z." Han also said in an interview with the paper that "Park's fluent English helped him a lot, since he speaks the language he is playing the main character in 'Dragon Ball Z."' “The language came handy when the actor communicates with producers and other cast members and I think it applies to any Korean actor or actress filming in a foreign language."
Along with language, "looks" are not a negligible factor for evaluating Jun as a world star. Caroline said "American audience love to see the 'exotic' looks of Asians, but I don't think she has that … (she) has a forgettable face."
But other Americans raised the possibility that Jun could appeal to the U.S. entertainment industry. Jim Mahan, a banker in North Carolina, who said he is a movie fan, told The Korea Herald in an e-mail interview that Jun reminded him of the young actress in "Hero" and "Kill Bill."
"She has an attractive look, but also, and I know this may sound strange, she looks believable," Mahan said.
Whether playing a saint or an evil character, Mahan said, she has a face that looks genuine. "That's extremely important in film," he said.
For the movie "Blood," Jun worked with well-known producer Bill Kong, who produced "Crouching Tiger," "Hero," and "House of Flying Dragon."
The movie will be on show from July in the United States.
By Hwang Aesol (csa919@gmail.com)

souce: Korea Herald

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